Professor; Director; and Author
University of Southern CA; Founder Central Initiative
Noam Wasserman is founding director of the Founder Central initiative at the University of Southern California and holds the Lemann Chair in Entrepreneurship within the Marshall School
of Business. He focuses on the early decisions faceing founders that can make or break a startup and its team. His first book, The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup, was an Amazon No. 1 bestseller in Management, has spent more than half a decade on Amazon’s Strategy bestseller list, and won the Academy of Management’s annual Impact on Practice award. Wasserman’s second book is Life Is a Startup: What Founders Can Teach Us About Making Choices and Managing Change. In it, he translates to our daily lives the best practices he has unearthed in two decades of studying founders.